3min chapter

Founders cover image

#70 Mark Spitznagel: The Dao of Capital

Founders

CHAPTER

Ford's Roundabout Transition

Ford Motor Company would not have prospered had the founder not committed to continuous long-term investment in improvements and roundabout production. With mass production, Ford could make parts at a lower cost and more quickly than buying them from suppliers. In 1986, Ford sold his car and liked the roundabout entrepreneur he was at heart, invested the proceeds in research and development. The Model T was introduced in 1908 to an enthusiastic public that just a few years before did not even know they craved cars.

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