Venture Unlocked: The playbook for venture capital managers cover image

The art of raising from LPs in an economic downturn with Mark Suster, Upfront Ventures

Venture Unlocked: The playbook for venture capital managers

CHAPTER

Raising Funds from Institutional LPs vs Family Offices

This chapter discusses the differences between raising funds from institutional LPs and family offices, highlighting the challenges faced by family offices due to the personal nature of the money. They also analyze their firm's investment strategy and caution against overvalued investments in hot categories.

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