THINKING FAST AND SLOW - Commented Book
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The Importance of Intensity Matching
An intention to answer one question evoked another, which was not only superfluous, but actually detrimental to the main task. People were slower to recognize words as rhyming if their spelling was discrepant. The combination of a mental shotgun with intensity matching explains why we have intuitive judgments about many things that we know little about. It's just like you can match the loudness of a sound to the brightness of a light.
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