The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 670: CRO Confidential: Why The First Rule You Know About Building Software is Wrong. Rippling CEO Parker Conrad's Theory of the Compound Startup. Hosted by Sam Blond, Partner at Founders Fund

The Official SaaStr Podcast: SaaS | Founders | Investors

00:00

How to Create a Brand That Delivers Results

If you are offering 25 different products and rippling is known as sort of like all in one HR and IT how do you handle that from a brand standpoint? I think it's probably the the thing that we have found to be the most challenging about our business. People almost never buy just one rippling product and they almost never buy all of them up front, so usually customers are buying like call it seven skews.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app