10min chapter

On with Kara Swisher cover image

On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters

On with Kara Swisher

CHAPTER

The Impact of Synthetic Content on Society and Media Industry

The chapter explores the repercussions of synthetic content, including altered images, on elections and society, highlighting concerns about misinformation and erosion of public trust in facts. It emphasizes the vital role of identifying and combatting synthetic content via collaboration between industries, governments, and regulatory bodies. Additionally, the episode delves into challenges faced by media companies in the current economy, focusing on Getty Images' approach to sustaining services and content amidst declining revenues.

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