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Costco

Acquired

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The Rise of Costco: Rivalries and Mergers

This chapter explores the evolution of Price Club and its relationship with industry titans like Sam Walton and Bernie Marcus, highlighting pivotal moments that shaped the retail landscape. It covers the founding of Costco, its rapid growth, and the strategic merger with Price Club in 1993, driven by fierce market competition. Furthermore, the chapter delves into Costco's unique pricing model, ethical supplier relationships, and the psychology behind consumer loyalty, showcasing its impact on the retail market.

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