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How Do You Capture Your Customer's Language?
You have to capture in an environment where there is trust. A very formal interview may not give you what you want. Join a forum where your prospects talk to each other, join modern sales prose. You can get it from how they talk to you. Pull your callre cardings. Look at the transcripts. Look how they phrase it when they're like, really getting out the problem. So discovery skills make you a great market that's why i think, mori we go into marketing.