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86. Building Habits: The Key to Lasting Behavior Change
Think Fast Talk Smart: Communication Techniques
Introduction
B.J. Fog is a research associate and adjunct professor at Stanford University. He's the founder and director of the Stanford Behavior Design Lab. B.J. also coaches companies and executives around the world. The author of two great books, Persuasive Technology and Tiny Habits. A behavior happens when three things come together at the same moment.
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