B.J. Fog is a research associate and adjunct professor at Stanford University. He's the founder and director of the Stanford Behavior Design Lab. B.J. also coaches companies and executives around the world. The author of two great books, Persuasive Technology and Tiny Habits. A behavior happens when three things come together at the same moment.
Whether you want to read more books or exercise more regularly, BJ Fogg has good news. “Habits are easier to form than most people think,” he says, “If you do it in the right way.”
As the founder and director of Stanford's Behavior Design Lab, Fogg has devoted much of his career to researching human psychology, motivation, and behavior. According to him, habit formation isn’t a product of simply doing something over and over again. “It's not a function of repetition,” he says, “it's a function of emotion.”
As Fogg discusses with host Matt Abrahams in this episode of Think Fast, Talk Smart, bringing our behavior in line with our goals is easier than we think — we just have to know the emotional levers to pull.
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BJ Fogg at Stanford
Tiny Habits