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RV156 - How B2B Buying Behavior Is Evolving | Pulse

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Analyzing Reach Discrepancy and Platform Optimization on LinkedIn

Exploring the reach and engagement differences between text posts and videos on LinkedIn, the speaker delves into LinkedIn's optimization metrics, content distribution impact, and ad delivery nuances. Additionally, the chapter emphasizes the changing landscape with platforms like TikTok and the necessity for LinkedIn to align with evolving consumer preferences.

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