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EP 285 — Gunnila and Erik Blomberg: Eleiko: Real Strength

Spirit Gym with Paul Chek

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Evolution of Elleco: From Electrical Appliances to World-renowned Weightlifting Equipment

This chapter traces the journey of Elleco from its roots as an electrical appliances company in 1927 to becoming a global leader in strength equipment, particularly renowned for its barbells and kettlebells. It narrates key milestones like the launch of their barbell at the world championships in 1963 and emphasizes the brand's commitment to producing high-quality, durable equipment designed to enhance the lifter's experience and performance.

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