The House Does Not Always Win

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Fandell: "There's some heart palpitations going on because you never know really how the game is going to turn out" She says consumers are not always rational about what they're betting, and that sports painting is shifting. Fandell: It would be hard to have a sustainable business if we were losing every week.

Sports gambling is on track to grow into a $40 billion industry in the U.S., with FanDuel the lead player. CEO Amy Howe explains why the Super Bowl is so important to the company’s aspirations, even as it expands into wider gaming options and broader sports leagues. Leveraging its first-mover advantage, FanDuel is seeking to build an iconic brand around responsible gaming. With so much on the line, Super Bowl week is as make-or-break for Howe as it is for the two teams on the field.

Read a transcript of this episode: https://mastersofscale.com/betting-on-the-super-bowl-amy-howe/

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