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A Radical New Way to Negotiate with Barry Nalebuff

Out of the Comfort Zone

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How Long Will You Negotiate With Someone Who Isn't a Believer?

"I am I am a skeptic at how quickly human beings change," he says. "So you're saying what happens if I'm negotiating with somebody who isn't a believer? And let me share another example with you, if i may." He explains the difference between asking for an ultimatum and accepting it.

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