SaaStr 515: A CEO's Guide to Marketing with Dave Kellogg
The Official SaaStr Podcast: SaaS | Founders | Investors
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How to Derive Marketing From Understanding Where the Question in the Buyer's Mind Is
Marketing can derive from understanding where the question in the buyer's mind. The second is the consideration level of the purchase. Long copy sells right? But if you're talking to your buyer and it's a high consideration purchase, they will have time to read a 12 page white paper. And instead, a lazy marketer who doesn't understand this will be saying, no, the demo has to be 20 minutest.
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