The Importance of Diplomacy in Conversion Optimization

A lot of designers, I think, have no respect for data at all. Sometimes you work with a completely incompetent partner who has no idea about conversion optimization. So that's another diplomacy act. And so, you know, showing them evidence, showing them previous test results and so on and so forth really helps. But then again, there are a lot of, you know,. I'm going to get hate mail now.