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E117 - Greg Hoffman: Harnessing the power of emotion to achieve high performance
The High Performance Podcast
Hold the Smallest Detail to the Highest Standard
The final phase is where, what i talk about in the book is is obsessing that last ten per cent. What we're really talking about here is passion for the thing your involved in. It's passion for the smallest detail. And emotion is part of passion. It drives passion. But i believe that the brands to day and the brands that are ultimately going to resonate the most are the brands that feel most human, feel the most relatable. That means revealing a bit more about yourselves and being a bit more vulnerable. Les: How do you create those spaces to allow people to flourish, because they're not fearing the reprecautions on putting a little bit more of themselves out there
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