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#148 - Connecting Research to Revenue with Claudia Natasia of Riley AI

Awkward Silences

CHAPTER

Connecting Research to Revenue in Businesses

This chapter emphasizes the importance of aligning research efforts with revenue goals, focusing on acquisition and retention strategies tailored to the company's stage and objectives. It discusses the significance of understanding the business lifecycle and planning research impact proactively. The conversation also delves into the integration of research with product analytics and the collaboration between different roles to drive revenue and meaningful change within the organization.

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