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8min chapter
The 5 Biggest Marketing Opportunities For 2024 (#179)
Marketing Against The Grain
Red Ocean and Blue Ocean in Marketing
This chapter discusses the concept of the red ocean and blue ocean in marketing, explaining that the red ocean represents highly competitive markets while the blue ocean represents less competitive markets. It emphasizes how businesses can expand their audience and increase their chances of standing out by focusing on awareness and consideration objectives.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode