BJ Fogg | How the Tiniest Habits Lead to the Biggest Changes
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Behavior Change and Technology
The speaker discusses their journey in behavior change and technology, including their background in linguistics, their interest in rhetoric and technology, and their experiments on how computers influence attitudes and behaviors. They delve into the behavior model and the role of motivation, ability, and prompts in behavior change. They also explore strategies for sustaining motivation for exercise, the concept of the Fogg Behavior Grid, and the FOG method for successful habit changes.
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