7min chapter

Marketing Against The Grain cover image

How AI Will Save Your Business From A High Churn Rate (#161)

Marketing Against The Grain

CHAPTER

Winners and Losers in the AI Industry

This chapter discusses the winners and losers in the AI industry and the challenges of finding a sticky use case. It highlights successful companies like chat GPT and character.ai, emphasizing their engagement and revenue generation. The chapter also delves into the retention rates and engagement levels of different apps, comparing consumer apps to AI first companies.

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