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9min chapter
Buy Back Your Time w/ Dan Martell
Own Your Future with Dean Graziosi
Understanding the Customer's Mindset
In this chapter, they discuss the importance of understanding the customer's mindset and designing an experience that speaks to their needs and desires. They talk about how sometimes marketers become too focused on their own products and fail to truly understand their customers. They also mention a specific event they did with Tony Robbins and how they crafted the experience to appeal to different types of attendees without alienating anyone.
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