Operations with Sean Lane cover image

Creating Operational Scale to Drive Revenue with FunnelCake's Marko Savic

Operations with Sean Lane

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Aligning Incentives in Revenue Operations for Business Success

This chapter explores the importance of aligning incentives in revenue operations to drive overall business success by focusing on quality over quantity, particularly in measuring the success of SDR teams. It also delves into the challenges of silos and disconnects between departments, emphasizes centralizing operations for revenue generation, and discusses objections and challenges faced when transitioning to a new operational model.

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