5min chapter

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

330: Paddle: From a Failed SaaS Launch to a $1.4+ Billion Valuation - with Christian Owens

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

How Did You Convince Other Software Businesses to Participate in Freelancer Bundles?

Christian Oh: I think it was definitely right place, right time in terms of deals, bundles. The idea that kind of you could sort of like the phenomenon of like Groupon was sort of like you could sell 20,000 of them in 24 hours. And by selling 20,00 of them, even if they were 50% off, it would provide you with this one huge injection of cash into a business very, very quickly for zero kind of upfront cost. So how did you do that? You were going out and convincing other software businesses to kind of participate in these bundles. How did you persuade people to say yes and take a gamble on you? Christian Oh: It was sort

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