2min chapter

The Week in Art cover image

Kusama x Louis Vuitton: art and luxury. Plus, Michael Rakowitz’s Tate/Iraq gift and photographer Rosy Martin

The Week in Art

CHAPTER

Collaborations - Who Gains the Most?

There's such a debate about the perceptions of collaborations like this. Who do you think gains the most? Is it a quid pro quo or is it a fair engagement? I see it as a collaboration between two brands. And if this actually allows you to touch and to communicate with people on a wider level, then it's fine. For the luxury brands, definitely, we need to consider big luxury brands now as creative agencies. This is not even selling more bags. This is actually stepping into cultural creation."

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