Sales and Marketing Alignment

The most useful thing is always to home in on like the single primary objective they want to achieve with their content marketing. I was just looking back at a post that we wrote probably two years ago, and it was the first mention of top metal and bottom of the funnel content that I could find on our blog. It all seems so simple then that we use Wistia as an example. And as a top of funnel example from Wistia, the article is like how to shoot video on an iPhone,. But you know, in some way related to a video hosting product. And then the middle of funnel example is how to use video in your marketing automation. And now that's I