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Coupang: Korean E-Commerce Craze - [Business Breakdowns, EP.169]

Business Breakdowns

CHAPTER

Understanding Cost Structures and Margins in E-Commerce

This chapter examines the cost structure and margin dynamics of a leading e-commerce company, highlighting their distinctive operations and workforce model. It addresses the challenges in financial analysis and emphasizes the significance of gross merchandise value (GMV) in evaluating their financial health amidst shifts in sales strategies.

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