3min chapter

The Method cover image

Jay Berard Interview Coaching Session

The Method

CHAPTER

The Importance of Persistence in Coaching

"Coaching itself is tough to measure because, you know, you have this like relationship with a coach," he says. "It's still up to you to go and implement those ... but you have to be the one to go do it." Coaches can help entrepreneurs beat complacency by holding them accountable for what they don't get done in their day-to-day lives, Machari adds.

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