How to Demystify Your Process

I want them to believe in a process, absolutely. But I'm not sure that we serve ourselves well by saying you have to believe in this process. And where that becomes most helpful is for people that are underperforming and can't clearly articulate that they have a process or they'll understand why it's not working. So if your top salesperson likes to run discovery meetings differently than, you know, quote unquote, is your best practice, I mean, go for it. You don't want to make people follow the exact process that you've created because you think it's the best. The minute you create it, it's outdated.