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How to stay motivated (according to science)
Nudge
How to Keep Abstract Goals Motivating
The daily 10,000 step goal wasn't popularized by a doctor or fitness coach. It's actually from an ad in Japan during the 1964 Olympics. Having a specific number to hit as a goal is very motivating and it means people wanted that product. But there are some caveats: Specific numbers in your goals can backfire if they're too ambitious.
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