2min chapter

99% Invisible cover image

The House that Came in the Mail

99% Invisible

CHAPTER

The Houses That Sears Built

From 1908 to 1940, the Sears Modern Home Program offered complete, full-size mail-order houses. All you had to do was select your preferred model from the catalog and fill out a provided form. A few weeks later, everything you'd need would arrive in a train car. You throw open the door to this box car and you're looking at 12,000 pieces of framing lumber or 20,000 cedar shakes.

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