198: The Anatomy of a Cold Call
The Predictable Revenue Podcast
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Is There a Sales Cycle for That?
Some people are analytical and want to make up their own mind before they enter into a sales cycle. If you're first call with someone is a first-hander ever aware of like your solution, your technology, that can be super helpful as well. I might have to talk to them three or four times actually to get them bought into having a longer conversation with us. But again, if I can deposit value every single time or I can, and I can learn something new about them every single time, then I can probably persuade them into something that's going to be beneficial for them.
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