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EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More
Adspend with Ash Melwani and Rabah Rahil
Facebook Ads - Are You Still Using the Lowest Cost?
Josh: I just find that a lower cost cap is not going to spend, right? So if I can just kind of get it going and then just stretching that budget out. Ash: It's a great way of prolonging certain creatives that may have fallen off performance wise on lowest cost. The goal for me to understand if it's in an efficient spot is if it spends 20% of the total budget.
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