I Love Pilates, but I Wish I Could Do Pilates

People go for the outcome or how that makes them feel. People who are your future clients are not sitting at home going, gee, I really need some Pilates in my life. They're thinking like, all right, a shit day, my boss yelled at me, my back's killing me. But before they tried Pilates, that wasn't them. You know, so I think people start for one, they come for one thing, they stay for a different thing. And then they stay for the experience and the social relationships and all of the other benefits that come with it.