Is Evergreen More Expensive Than Live Launches?

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Live webenars are about 15 to 20% of our revenue, versus 25-30% for evergreen. The cause ashly comes from a running the ads on ongoing basis. With live launges, even though we also do a run ads, i think it's the momentum, excitement, right? People want this now. Plus, with live launces, you know, we added more bonuses,. And i think that peop really appreciate that. Ok. I'm going to dedicate my next one month or three months to this thing that i'm going to do for myself. That is so solid. You're doing yourself a disservice if you only think evergreen's the way

The co-founder of Olea & Fig shares how she generated $200K in digital course revenue in less than 2 years

There is, quite literally, nothing that brings me greater joy than to see my students become incredibly successful. It’s what drives me to keep creating, teaching, and pushing myself to be the best version of myself that I can be.

And that’s why I’m so excited to share this student success story with you. In this episode I’m chatting with one of my students, Annie Chang of Olea and Fig -- an online business that helps women solopreneurs become the “go-to” in their markets by attracting the right customers online.

Annie and her business partner and sister, Terrie, used what they learned in Digital Course Academy to create a thriving online business that works for them. Not only did they generate $200,000 in revenue from their digital course after only two years of being in business, but Annie was even able to take an eight-month maternity leave.

Yes, friend -- you read that correctly. Eight months. If that’s not the definition of a flexible (and ideal) work environment, then I don’t know what is.

The thing is, they set up their business in a way that all comes back to listening to their audience. And if you’ve been tuning in to this podcast for a while, you know that tapping into your audience’s wants and needs is crucial to having a successful online business.

In this episode, Annie shares:

How they launched their core program with two completely different offers
When they knew it was time to add a membership program to their business
Their most successful strategy for selling during live launches
How to run an automated challenge and keep the engagement up
Ways to serve two audiences with the same program

This was a super fun and informative conversation, and it’s my hope that Annie and Terrie’s story will give you a little peek at what’s possible.

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