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How to Test Value Propositions: Angel Annunciacao

Creative Confidence Podcast

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How to Qualitative Interview People

There's a moment you can do willingness to pay in this. Can you tell us about that approach? Yes. Another favorite method of mine because it's just always fun to see how people potentially shift or don't shift in what they say. So usually I'll say something on the lines of, you know, we actually have the product or the offering ready today for you to like sign up for or buy. And I'm curious how much of the money that I just gave you, would you be willing to give it back to me in order to get access to this offering today? They found it so valuable. It was one of the few times where almost every single person that we asked

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