5min chapter

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

330: Paddle: From a Failed SaaS Launch to a $1.4+ Billion Valuation - with Christian Owens

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

How Did You Become a Paddle Company?

We were doing millions of dollars in sales from hundreds of thousands of people all around the world. So we wanted to launch a kind of like an Amazon prime style subscription, where if you were a member of this sort of subscription membership, you'd get additional discounts and exclusive deals. We've found that taking a subscription payment was really difficult. And then we started getting hit with fraud and chargebacks and things like that,. Just people trying to steal the software by stealing credit cards andThings like that. It's pre any of these technologies existing. This is what I'm talking about when it comes to online transaction technology.

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