How to Split the Funnel Analysis in Pharma?

Nicole and David, can you walk through an example of a split the funnel analysis? We've got one that I guess was like almost surged we've got a couple like plus ones to it so I feel like maybe should address that. The base of it is once we recommend doing a pipeline source analysis first which is more of the global level then the second level would be looking at your funnel by kind of intent. And normally what you're going to see is higher sales velocity and higher efficiency on high intent and inefficient models.