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The 7 “First Principles” Of Marketing
Marketing Against The Grain
The Art of Complexification
There's a real art to simplification. I don't think I am more classed at it and I try to get better at all of the time. But there's a skill set and being able to distill something down into a simplistic concept or a simplistic mantra that the team can really understand. Brian Halligan, we've talked about that before. He's just incredible at like, here's the simple thing. If they start with all these intricate details, you're like, oh, you're a complexifier. That's not a skill you've built. Right?
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