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Hoka NAZ Elite with Ben Rosario | Koopcast Episode 132

KoopCast

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The Push Pull Is Culture

Culture is the biggest differentiator, he says. You have to have athletes excited about what you're doing and believing in each other. We very much function as a professional organization - we had 90 minutes social medium meeting yesterday. And if that's not a part of what you want to do, then we're probably not for you. These are little things that we really do due diligence on during the recruitment phase.

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