The Importance of Investment Sales and Mortgage Banking in the Industry

Investment sales and mortgage banking became aligned in most companies who had it. It was a good problem to have because if you didn't have both, you were in trouble. Burkadia needed to convince people that the new way was the better way. And as you said, the industry's doing it. They're not used to it before,. But then you have to build it out, not easy to building it out.