Use simple analysis to target ideal listings

Estate and letting agents across the UK are under pressure, with fees down by around £1,000 per property since before the financial crash. In this podcast, Richard Donnell, Research Director at Zoopla, breaks down what’s driving the squeeze and how agents can boost revenue. From smarter marketing and client targeting to better conversion strategies, he shares expert insights to help agents not just survive but thrive in today’s challenging market.