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Slate Money: How Nike Shoes Got Lame

Slate News

CHAPTER

Nike's Strategic Missteps and Leadership Evolution

This chapter examines Nike's pivotal decision to cut key retail partnerships, which opened opportunities for competitors and highlighted the importance of traditional retail amidst a shift towards direct-to-consumer sales. It also explores the challenges faced in the sneaker market, including the rise and fall of hype culture and the evolving preferences for various brands. Additionally, the chapter highlights the implications of Nike's new CEO appointment and the historical relationships influencing leadership dynamics within the company.

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