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Matcha, coffee and green tea: which is healthiest? with Prof. Tim Spector and Chef Andrew Kojima

ZOE Science & Nutrition

CHAPTER

Exploring the Cultural Rituals of Matcha Consumption

This chapter explores the Western perception of matcha and its drinking culture, highlighting skepticism about its marketing. The discussion emphasizes traditional preparation methods and the calming rituals associated with matcha, contrasting them with the quick-serving trend seen in iced matcha lattes.

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