A, Product Iteration and a Customer Segment Iteration

A, it's really out product iteration and a customer. Sa, customer and customer segment iteration. A, i think that's definitely, wa, what you just say is mostly applicable to b to b. Stared ups on b to see. Starrd ups. No, no, no. Well, i had one, one other thought. Andy rackliffe actually talks a lot about this, about how, a, his view is that, a, the best a founding teams.