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Justin Welsh on Personal Branding, Thought Leadership, & Being You

B2B Growth

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Navigating Personal Branding and Thought Leadership

The chapter explores the speakers' journeys of realizing the significance of personal branding, from moments of overworking and panic to intentional content creation for work-life balance. It discusses the power of showcasing both successes and failures in shaping one's online presence and emphasizes the importance of authenticity in thought leadership. The conversation emphasizes finding a niche and committing to it as key steps towards establishing oneself as a thought leader.

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