The Revenue Leadership Podcast with Kyle Norton cover image

E24: What PE-Backed CROs Do Differently with Vanessa Brangwyn, CRO of Motus

The Revenue Leadership Podcast with Kyle Norton

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Transitioning from Startup to Public Company

This chapter explores the journey of a company evolving from a startup to a publicly traded entity, focusing on their Series C funding round and strategic maneuvers like rebranding and U.S. market expansion. The speakers share insights on the challenges of maintaining financial stability and fostering innovation post-acquisition by private equity. Additionally, they highlight the contrasting operational models of venture capital and private equity, emphasizing the importance of language and context in business practices.

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