2min chapter

WorkLife with Adam Grant cover image

How do incentives really work? with Uri Gneezy

WorkLife with Adam Grant

CHAPTER

The Importance of Incentives in Motivation

Behavioral economist David Frum has written a book about incentives. He says one of the defining moments in his career happened at a daycare. The principal introduced an incentive for parents that came late more than 10 minutes: A $3 fine. Once they took out the fine, these parents continued to come late; it's as if they got used to it and didn't care.

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