This chapter delves into the significance of large corporations partnering with startups to introduce controlled chaos and drive innovation through experimentation. Using Microsoft as an example, it highlights the need for companies to adapt to a decentralized world by coordinating with external resources and running multiple low-cost experiments.
Executives like to talk about innovation, but how do you spot the difference between world changing stuff and corporate theater?
Elliott Parker is the CEO of High Alpha Innovation and author of, “The Illusion of Innovation.” Parker joins Ricky Mulvey for a conversation about:
- The power in being contrarian
- One mega cap that knows how to innovate
- Why ROIC is not a foolproof metric for investors.
Companies discussed: MSFT, IBM, AMZN, NFLX, BRK
Host: Ricky Mulvey
Guest: Elliott Parker
Producers: Mary Long
Engineers: Rick Engdahl
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