21min chapter

Decoder with Nilay Patel cover image

How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder

Decoder with Nilay Patel

CHAPTER

Bose's Audio Innovation Journey

This chapter examines Bose's diverse audio products, with a focus on their noise-canceling headphones and premium audio integration in vehicles. It discusses the significant industry shift with the advent of Bluetooth technology, the importance of strategic partnerships, and how Bose is addressing challenges in the hearing aid market. The conversation also explores the intersection of technology and cultural issues within the audio industry, highlighting Bose's commitment to enhancing user experiences through innovative solutions.

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