Subscribed, You'll Best Sell Her

Every quarter i'll hear two or three stories about companies that are transforming into subscription businesses. We wanted to put these stories together as an inspiration, but also draw out the common elements of it for everybody learnd. What's the difference between renting and subscription? And frankly, i think a lot of sora's kind of cheekya positioning is, you know, it's not different, like, it's the same thing with cars. But when i see the cars now, there's a lot of thinis loses which now receives a subscription. I think it maybe comes down to the default contracts being shorter than they used to be.