Learnings from sending 2M+ cold emails per month with Joel Graber
Outbound Squad
Is Your Solution Making Your Prospects Work Too Hard?
i think that when people get into enterprise sales, i've noticed that they really over complicated. If you have a solution that helps with patient experience, just say that it's going to make your patients happier and the'regoing to wan to come back to your hospital more instead of going to the one down the street. That's literally how simple you can talk about it. It should be even easier to talk to the's above the line personas these b ps and c loves should be easier because they're so outcome driven.
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